NDA

This project solves common e-commerce usability challenges by delivering a seamless shopping experience focused on higher sales conversions.

Title

NDA

Industry

ESport

Date

2026

Challenge

Working with a market-leading gaming platform means there is no room for mediocrity. This client operates at massive scale, with millions of active users and a product that competes at the very top of the CS2 skin and case-opening space. The challenge was not just designing good screens — it was maintaining a consistent, high-quality visual language across an enormous and constantly growing product surface. New features, seasonal campaigns, promotional materials, and platform updates all needed to ship fast without ever looking rushed. At this volume, inconsistency is the enemy, and anything that breaks the visual system erodes user trust directly.

Approach

I worked as an ongoing UI design partner across the full product ecosystem. This included web UI, mobile adaptive screens, advertising banners, email campaigns, and social media visuals, all aligned to the platform's established design language while continuously evolving it. With 1000+ screens and assets delivered over the course of the engagement, the work required building and maintaining a systematic approach to design: reusable components, consistent spacing and type rules, and a visual style that felt premium and high-energy without sacrificing usability. Every asset had to feel native to the gaming audience — bold, fast, visually sharp — while still serving clear product and conversion goals.

Over the course of this ongoing engagement I delivered 1000+ UI screens and marketing assets across web, mobile, and advertising channels for one of the most recognized platforms in the CS2 ecosystem. The scale and consistency of the output demonstrated the ability to operate as a reliable, high-volume design resource for a demanding, fast-moving product team the kind of work that only gets handed to designers a studio trusts completely.