NDA

a GTA V-based gamedev project, covering UI/UX, custom icons, promotional materials, and web design across 400+ screens.

Title

NDA

Industry

Gamedev

Date

2022-2024

Challenge

This project was built on top of one of the most visually established game universes in the industry, meaning every design decision had to feel native to the GTA V aesthetic while still being original and functional. The scope was wide: in-game UI, custom icon systems, mini-game concepts and graphic, a company website, and a full promotional pipeline for social networks and partners. Maintaining visual consistency across that many touchpoints, without a large team, required a tight design system and clear priorities from day one.

Approach

Handled the full visual scope independently, starting with 400+ UI/UX frames covering in-game interfaces and promotional materials. 300+ custom vector icons were designed to fit the project's visual language while staying legible at small sizes. Mini-game concepts were developed with UX logic in mind, not just visual style. In parallel, I redesigned the company website with a focus on converting visitors into clients, and built a promotional content system for social platforms and partner channels that could be produced consistently at speed.

The redesigned website drove a 25% increase in client inquiries. Promotional materials across social networks delivered a 30% boost in user engagement and 20% follower growth. In-game UI improvements contributed to a 35% increase in user satisfaction scores. The icon system and mini-game concepts shipped as reusable assets, reducing design time on future updates and giving the team a visual foundation to build on.

The redesigned website drove a 25% increase in client inquiries. Promotional materials across social networks delivered a 30% boost in user engagement and 20% follower growth. In-game UI improvements contributed to a 35% increase in user satisfaction scores. The icon system and mini-game concepts shipped as reusable assets, reducing design time on future updates and giving the team a visual foundation to build on.

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